Robinick fernandez

I am a Creative Director. I specialize in connecting art and design to drive bold brand strategies for tech companies, hospitality experiences, global fashion retailers, and many other sectors. My experience has impacted the lives of thousands on the West Coast, Europe, and Asia. As a Fil-Am artist and designer, I am dedicated to promoting environmental sustainability, resilience, and restoration.

I offer you nearly two decades of award-winning integrative design expertise––a multi-hyphenated approach to design where communities and individuals are at the forefront. With an emphasis on honesty and integrity throughout my design practice, I draw from fashion, music, architecture, global histories, and cultures to innovate dynamic and narrative-driven projects. This is how we most powerfully connect across clients and customers today.  

I champion workflows that understand that our past ways of brand building are simply not going to cut it with this new generation of tech and social media-native, justice-oriented, environmentally conscious consumers. I’m a visionary who revels and thrives in challenging environments, launching new product lines and campaigns for prominent companies like Expedia Group, Nordstrom, Liverpool, Amazon, Unibail Rodamco Westfield, Kaiser Permanente, Premera, and Palo Alto Medical Foundation––just to name a few. 

After opening my design consultancy in 2013, I went on to empower brands and the people behind them to push the boundaries of their industries. From global powerhouses to local and energetic foundations and startups, I love to problem-solve while breaking expectations.    

I have led multiple industry-disrupting projects simultaneously. I can do more. I have led multiple departments, from editorial and sales to product development and marketing, and leadership––most close to my heart for instance, justice, equity, diversity, and inclusivity. I’ve mentored multiple emerging and talented designers to help them reach their fullest potential. And I do this all by leading with kindness, collaboration, and keeping a finger on the pulse of all that keeps turning culture on its head.