Our collaboration with Baby and Company for the Spring installation began with an exchange of visual inspiration. This is our second time working with Baby, and surprisingly, our concepts matched.
We were inspired by the unsaturation of the desert for the Spring 2015 windows. Being in the northwest, we are used to the density of our landscape. By bringing the vast desert in our environment, makes us appreciate the details. This idea is defined in many ways throughout the installation, allowing for each guest to concentrate on the clothing. Simultaneously, our approach to our installation respected the interior architecture, only highlighting focal points that will tether the product to the place.
True to Hadron Creative’s Nature, the entire project was touched by every hand on their team. Using traditional techniques, a display of 3000 hand marbled and wood burned balsa tiles, expressing the desert stone and sky above, are carefully composed on the wall facing the 1st avenue window. Balsa wood bends to its environment, allowing it to curl and straighten depending on the moisture in the air. The slight change of humidity animates the tiles every so slightly, so that the viewers understand the dimension of the work. In addition the minute fluctuation echoes the slight change of season and the desert.
Inside Baby and Company are chandeliers that highlight the height of the architecture and the arrival point of ones shopping experience. Four structures hung with leather straps from the ceiling resembling the action of nature in bloom. Each chandelier was formed with wire and hand rolled paper. The paper was carefully placed in one direction expressing the organizational patterns in nature. It was very important for us to express repetition and pattern in this installation. The anticipation for something to blossom and change signifying a transition in seasons takes patience. Nature is patient.